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Every Little Counts: Your dose of southern Cali romanticism

UPDATE: Enter “summerlovers” during checkout at Every Little Counts and receive 20% off your order!

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Every Little Counts encompasses a refreshing approach to the graphic tee. First of all, the owner and designer, Amy, is a cherub of a woman. Some other words that come to mind when I think of Every Little Counts: romantic, chivalrous, delightful, sensual, sexy, comfy, victorian, magical…among many others. Amy’s pieces are graphic and edgy, but in a purely romantic way. If Chanel were to make a graphic tee line, I think it would look something like what Every Little Counts has to offer. Edgy, yet chic. Romantic, yet ultra sexy. Victorian, yet modern. Yeah, that’s perfect.

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elc-images-2Pieces at Every Little Counts are extremely affordable – ranging from $15 (for Amy’s on-purpose mis-prints on Etsy) to $40. Every Little Counts is sold in a few boutiques across the country and on the Every Little Counts website. Specialty and limited edition pieces are sold on the Every Little Counts Etsy shop. This collection is getting rave reviews from bloggers and press alike – even Perez Hilton is on board. Check out the Summer ‘09 collection here.

If you’re a vintage lover, Amy’s got a killer vintage shop on Etsy called Dreams Never Endvery affordable vintage finds.

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